Image default
Greek News

Digital ads move to mobile (infographic)

Digital advertising in the United States hit an all-time half-year high in 2019, totaling nearly $58 billion, according to IAB and PwC. A major driver of this growth came in the second quarter where total ad spend was around $30 billion, with 69 percent of that coming from mobile ads.

The expansion in Q2 specifically, and within the first part of the year, generally, was bolstered by growth in video advertising, which grew by 36 percent year-over-year. By comparison, the annual growth rate for Q2 was 16.7 percent, meaning videos are growing at double the rate of the wider segment.

While Q2 showed continued growth, on par with the expansion for the first part of 2019, that growth is slowing. Comparing half-year numbers, the growth rate between 2017 and 2018 was 23 percent; between 2018 and 2019 digital ads grew by 16.9 percent, showing an overall slowdown. Mobile ads outpaced overall growth, largely related to the use of videos on mobile. Improvements in 5G will enable mobile to grow in importance, along with video.

source statista

Infographic: Digital Ads Continue to Move to Mobile | Statista You will find more infographics at Statista

Σχετικα αρθρα

Greece opens book-building process for 10-year bond loan

admin

Japan will support Greece through investments and tourism: Japanese Ambassador

admin

FinMin Staikouras details second phase of measures to help in Covid-19 fallout

admin

Piraeus becomes top container port in entire Mediterranean

admin

Old vehicle owners to be burdened with higher registration fees from 2021

admin

Greek government plans flexible working hours and telework to battle coronavirus

admin

The Most Popular Tech Gifts in 2019 (infographic)

admin

Streaming Drives Global Music Industry Resurgence (infographic)

admin

Greek phone companies pledge to apply more favourable rates in meeting with PM Mitsotakis

admin

The Biggest Economies in the World (infographic)

admin

The future of travel: Space tourism, facial recognition, game rooms and trips in time

admin

Athens Stock Market rallies with a 7.8 rise

admin

Wall Street Journal editorial: “A Greek Economic Revival”

admin

Is Germany heading into a recession? (infographic)

admin

Fresh lira slide rekindles crisis fears for Turkey

admin

Greek budget records primary deficit of 4.843 billion euros in January-May

admin

Finance Minister confident ahead of budget showdown talks with creditors

admin

Chinese Car Sales in Free Fall (infographic)

admin